Let Deborah Help

Do you have a beauty or household product you would like to make easier for consumers to use? Deborah guides private clients in choosing items they use every day, and she has evaluated prototype products for major corporations to assist the design of truly hand-friendly products.

Ergonomics is important to consumers

You might be very excited to launch a great new product on the market. It is the essence of cool: sleek and chic.

But what about the way the product interacts with the hand? It seems many manufacturers do not consider ergonomics before they ship designs that might look cool to somebody who has no concept of how the human hand works, but in fact cause consumers endless frustration. This can ultimately lead to bad will between the consumer and the manufacturer, especially if it’s product they use every day.

Ergonomic design is a tremendous selling point, especially to someone with an upper extremity ailment. According to trade websits Packaging Digest.com and beautypackaging.com, ergonomics is important to consumers.

But before you say so on the label, remember that ergonomics has to work in action and not just be a selling point on the product label.